Welnox celebrated the launch of VICKS VapoRub with an evening that brought the brand’s iconic heritage, familiar identity and timeless promise of care to life. The launch brought together leadership and teams from across the organization to mark the return of a product that has been a trusted part of the VICKS story for generations. From tracing the evolution of the iconic blue jar to creating an immersive experience around the brand’s heritage, every element of the evening was designed to reconnect with what makes VICKS instantly familiar. The launch marks a new chapter for VICKS VapoRub in Pakistan, bringing the original back with renewed energy, while carrying its legacy forward.
